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If you’re of this perception as a business owner, you might be setting the stage for failure. Product packaging plays a crucial role in influencing consumer choices than you might think. It describes more information about the product such as usage, benefits to the consumers, manufacturer, how it should be kept, and so on. Packaging should never be overlooked in favor of the product because it serves as a marketing and communication tool for your business.
Keep reading to discover why packaging is necessary for products.
1. SAFEGUARDS THE PRODUCT
First and foremost, product packaging serves to safeguard the item contained inside. Packaging guarantees the product’s safety during delivery between the producing facility and the retailer and must avert damage while the item rests on the shelf. Hence, product packaging needs to be robust and dependable. Many companies integrate seals and locks when packaging their products to ward off product tampering and further maintain its safety and truthfulness.
2. IT SETS YOUR BRAND APART FROM OTHERS
There are lots of products eyeing for your customers’ attention. According to recent consumer reports, a third of consumers decide to buy or not to buy a product based on packaging. In order to succeed, your brand packaging has to be outstanding and seem unique from your rivals.
3. CREATES BRAND RECOGNITION
Take time to contemplate some of your preferred brands. One thing you will notice from those brands is that they are all memorable. Popular brands rarely make changes to their packaging and remain true to their original appearance. Note that identifiable brands should not make tweaks because many renowned brands their packaging details such as logo, colors have endured a backlash from buyers after making a big change.
4. SERVES AS A MARKETING TOOL
A product’s packaging can be a valuable marketing tool via in-store advertising. Branded products are easily identified; therefore, incorporating your business logo in your product packaging helps customers recall your product whenever they go out shopping. Evaluate what your packaging is outlining pertaining to your product and brand. The message can be improved if it’s vague. It’sIt’s also prudent to consider the kind of messages your product’s packaging delivers to buyers and consumers.
From the above, it’s apparent that product packaging can never be overlooked, considering the significant role it plays in influencing consumer decisions. On top of that, packaging protects the product inside from tampering and damage.