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Be One Of A Kind
You can pay for as many advertising aids as you want, but until your product is a unique must have that changes the game in whichever industry you are in, then maybe its best to rethink what you want to put out there. If your product is the same as everyone else’s and doesn’t offer anything new and revolutionary to the consumer, then it’ll most likely just disappear into the crowd of products just like it, causing people to go for more trusted and established brands instead of yours.
If you aren’t promoting your brand even out on the streets, then you’ve already failed. If you’re looking to get your brand out there, you’ll need to rub elbows with people that will most likely help you get the word out. Pass your information onto them using business cards. Business cards are an important part of promoting your business, especially when you’re just starting out. You want to be able to spread the word about your business no matter where you are.
A Recognizable Face
Even a small business needs a memorable logo that sets them apart from other businesses. Your logo must be simple and can be memorable subconsciously. To do this, make sure that you use bright colors that match, often you’ll see brand logos use only a maximum of two colors while all others are used in their franchises’ infrastructures. Use clear fonts and bold lettering that is easy to read whether the logo is on a business card, on a street sign or on your business’ online website.
This will most likely be found on your website, but you must be able to clearly communicate your business’ mission to your target demographic. This must be short, concise, and transparent, allowing you to build trust among your consumers. When it comes to product listings, things to mention should be the texture of the product (depending on the product/service), ingredients (to save yourself from complaints and legal trouble), and overall product description that will encourage and entice the customer to purchase your product.